PRIM celebrates its 40th anniversary by opening a centre tailor-made for independent creation, research and experimentation, cementing its role as a pillar of the Montreal arts community while ushering in a new era for the avant-garde creation space.
Funded by the Ville de Montréal, the Ministère de la Culture et des Communications du Québec and Canadian Heritage, the centre’s refurbishment and expansion project comes together. The space at 2180 Rue Fullum is completely redesigned by Saucier + Perrotte Architectes. Over 3,500 square feet of space dedicated to independent creation and training are added. The project’s cornerstone: a Dolby Atmos sound mixing studio.
PRIM moves to Rue Fullum to provide infrastructures that fully meet the needs of independent creators. The PRIM team adapts its facilities to make the shift to high-definition.
PRIM sets up shop in Usine C and becomes a true media arts creation and research space where current artistic movements and new technologies converge. The centre opts for using AVID platforms, now the undisputed standard for image editing, as well as the Pro Tools 24 Mix system, a guarantee of excellence in the audio industry.
The avant-garde Véhicule Art gallery and its Vidéo Véhicule section, which split off in 1976, found PRIM, a unique video production centre focused around its creative force: the artists.