Distribution Assistance

Assistance Program

Any time

The purpose of PRIM’s Distribution Assistance program is to support the finalization of independent media works and promote their distribution in the best possible conditions.

Target candidates

To apply for assistance under this program, you must:

  • Be an artist or artists’ collective creating works independently;
  • Be a Canadian citizen or permanent resident. In the case of a collective, at least one member must meet this requirement.

PRIM invites emerging, mid-career and established artists to submit a project. In an effort to support diversity and inclusion, PRIM encourages proposals from artists who identify as members of a minority.

Assistance granted

Assistance granted

  • 75% discount on the non-member rate for rental of rooms, studios and equipment for finishing services (e.g., mixing, online editing, colourization, exports)
  • Access to the Creation Assistance rate for producing DCPs
  • Project guidance and technical support
  • The maximum value of assistance awarded will be $2,500

Projects accepted

There is no limit as to the number of projects that can be accepted into the Distribution Assistance program.

Eligibility rules

General eligibility rules

One application per calendar year and per artist or collective is eligible for this program.

The same project cannot be submitted to two programs simultaneously.

There is no limit as to the number of times a project may be submitted in the event it is rejected for a previous application period. However, we strongly recommend that you read and take into account the jury comments if you are thinking of submitting it later.

Eligible projects

All proposals for producing independent media works in any artistic practice using sound or moving images are eligible. Proposals must meet the following requirements:

  • Have confirmation for distribution at a recognized public event (festival, gallery programming, etc.)
  • Not have submitted or been able to submit the project to another PRIM support program

Note: Projects that are part of a school curriculum are not eligible.

Eligible costs

PRIM’s support under this program takes the form of a discount on the non-member rate for renting equipment for the following services:

  • Image editing and finishing
  • Colorization
  • Sound mixing
  • Digitization, transfer and DCP creation

Non-eligible costs

The following expenses are not eligible:

  • Any service that is not required for the confirmed distribution of the work
  • Technicians’ fees
  • Distribution media and supplies

Registration terms and conditions

How to apply

To apply, you must send an email to soumissions@primcentre.org and provide the following documents:


  • Proof of the scheduled distribution
  • Rough cut of the work confirmed for distribution
  • CV of the artist or the members of the artists’ collective applying
  • List of technical needs (Excel document to download, complete and attach to the application)
  • Any other documentation that the artist feels is pertinent (photos, illustrations, script…)


Any time

Evaluating applications

Evaluation process

Eligible applications are evaluated by a jury made up of the director general and at least one artist member of the Board of Directors.

The committee evaluates on merit based on the program’s evaluation criteria. At the end of the evaluation, the committee members decide whether to award the assistance. The decisions are final and without appeal.

Evaluation criteria

The projects are evaluated according to the following criteria:

  1. Project’s interest and relevance (80%)
    • Project’s artistic value and originality
    • Impacts and repercussions of the distribution
    • Effect of the project on the evolution of the candidate’s work
  1. Project’s feasibility (20%)
    • Realism of the work schedule and budget forecast
    • Impact of the PRIM assistance on the project’s realization


Jury members must follow the Jury Member Professional Ethics Code and the Conflict of Interest rules.

Response time

PRIM will notify you of the decision on the application no later than 10 business days after its submission date.

Other information

Artists’ obligations

To benefit from Distribution Assistance, recipients must become PRIM members, sign an agreement and realize their project by the time of the scheduled distribution.

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