Assistance Program

3rd Wednesday in April and in October

The PRIM Creation Assistance Program is one of PRIM’s oldest programs. Its purpose is to support the creation of independent media works and to encourage the diversity of practices.

Target candidates

To apply for assistance under this program, you must:

  • Be an artist or artists’ collective creating works independently;
  • Be a Canadian citizen or permanent resident. In the case of a collective, at least one member must meet this requirement.

PRIM invites emerging, mid-career and established artists to submit a project. In an effort to support diversity and inclusion, PRIM encourages proposals from artists who identify as members of a minority.

Assistance granted

Assistance granted

  • 75% discount on the non-member rate for room, studio and shooting equipment rental
  • Access to the Creation Assistance rate for producing DCPs
  • Project guidance and technical support

Projects accepted

There is no limit to the number of projects that can be accepted into the Creation Assistance program.

Eligibility rules

General eligibility rules

An unlimited number of separate applications per application period and per artist are eligible.

The same project cannot be submitted to two programs simultaneously.

There is no limit as to the number of times a project may be submitted in the event it is rejected for a previous application period. However, we strongly recommend that you read and take into account the jury comments if you are thinking of submitting it later.

Eligible projects

All proposals for producing independent media works in any artistic practice using sound or moving image are eligible.

Note: Projects that are part of a school curriculum are not eligible.

Eligible costs

PRIM’s support under this program takes the form of a discount on the non-member rate for renting equipment for the following services:

  • Sound and image capture (shooting)
  • Sound recording studio
  • Image editing and finishing rooms
  • colorization room
  • Sound mixing studios
  • Digitization, transfer and DCP creation

Non-eligible costs

The following expenses are not eligible:

  • Technicians’ fees
  • Distribution media and supplies

Registration terms and conditions

How to apply

To apply, you must complete the online application form and provide the following documents:


  • CV of the artist or the members of the artists’ collective applying
  • List of technical needs (Excel document to download, complete and attach to the application)
  • Audio/video supporting documentation (15 min max in total) in the form of links to Vimeo or other
  • Any other documentation that the artist feels is pertinent (photos, illustrations, script…)


SPRING: 3rd Wednesday of April at 11:59pm
FALL: 3rd Wednesday of October at 11:59pm

Evaluating applications

Evaluation process

Applications are first evaluated by the person in charge of the program at PRIM based on the program’s eligibility conditions.
Eligible applications are then evaluated by a jury of peers made up of people recognized for their skills in the applicable field.

The jury evaluates on merit based on the program’s evaluation criteria. At the end of the evaluation, the jury members decide whether to award Creation Assistance. Decisions are final and without appeal.

Evaluation criteria

The projects are evaluated according to the following criteria:

  1. Project’s interest and relevance (80%)
    • Project’s artistic value and originality
    • Impacts and repercussions
    • Effect of the project on the evolution of the candidate’s work
    • Quality and relevance of the supporting material
  1. Project’s feasibility (20%)
    • Realism of the work schedule and budget forecast
    • Ability of the candidate to complete the project from a technical standpoint In the case of a first work, the experience of collaborators will be taken into account.
    • Impact of the PRIM assistance on the project’s realization


Jury members must follow the Jury Member Professional Ethics Code and the Conflict of Interest rules.

Response time

PRIM will notify you of the jury’s decision no later than two months after the program’s deadline.

Other information

Artists’ obligations

To benefit from Creation Assistance, recipients must become PRIM members, realize their project within two years of signing the agreement and meet all terms and conditions.

© 2023 PRIM - Tous droits réservés.